ID Inventer Demain

Fall 2014

“INVENTER DEMAIN” (Inventing tomorrow) is a new television programme, co-produced by the Swiss broadcaster RTS and France 3, which aims to showcase the enormous innovation capacity of businesses in Western Switzerland and neighbouring France, two of the most innovative regions in Europe.

One of the main factors behind Western Switzerland’s outstanding performance is that it benefits from a constantly evolving ecosystem where innovative ideas can thrive and realise their full potential. This ecosystem is made of many parts: an extensive network of SMEs, the never-ending emergence of dynamic start-ups, a multitude of customers ready to pick up the latest innovations, industrial partnerships, universities and research centres, not to mention a battery of measures that actively promote and support innovation and entrepreneurship.

RTS chose the association platinn, a regional innovation promotion instrument devised and backed by the cantons and SECO, to transform “INVENTER DEMAIN” from idea project to fruition.